Consulting · Revenue Growth · Incubation
Strategy, execution and
real growth
Revenue consulting, operational support and business incubation. For companies that want to scale with rigor.
Three pillars, one system
Each pillar feeds the others. Consulting generates knowledge, knowledge identifies opportunities, opportunities become businesses.
Consulting
Growth diagnosis and strategy. We work with leadership teams to identify revenue levers, optimize go-to-market and design the commercial engine.
Revenue Growth
Training and operational support in revenue operations. We don't leave a report — we stay until the numbers move.
Incubation
We identify opportunities, co-create businesses and participate in their development. With skin in the game, from idea to traction.
Who we work with
Companies and projects we support
Operations & TechnologyIndustry 4.0 · Waste & Energy
The Orange Bamboo
They transform industrial waste into valuable assets through data technology and automation. Process optimization, waste valorization and integrated data centers on-site.
Fintech · Bitcoin & Custody
Citadel B
Collaborative custody and sovereignty service for Bitcoin. A multisig solution that allows maintaining control of funds without relying on banks or centralized custodians.
Portfolio under construction. New projects coming soon.
Who is behind

Eduardo Roman
Founder
Background in technology consulting and business model creation. Focus on revenue growth, commercial strategy and building businesses from scratch. Alice & Bob Capital was born from the conviction that the best consulting is the one that has skin in the game.
We are not an investment fund. We are not a traditional consultancy. We are a vehicle that accompanies growing companies with strategy, operations and, when it makes sense, direct participation.
Let's talk
If you want to explore how we can work together, write to us.